Episode Thumbnail
Episode 58  |  32:38 min

How Marketing Can Get Closer To The Customer (With SalesLoft’s Sydney Sloan)

Episode Thumbnail
Episode 58  |  32:38 min  |  02.25.2021

How Marketing Can Get Closer To The Customer (With SalesLoft’s Sydney Sloan)

00:00
00:00
This is a podcast episode titled, How Marketing Can Get Closer To The Customer (With SalesLoft’s Sydney Sloan) . The summary for this episode is: <p>When Sydney Sloan joined SalesLoft as CMO, one of the first things she did was a customer journey exercise, zeroing in on new customers’ first 90 days with SalesLoft. Why'd she do it? Sydney says it was the best way to understand the challenges customers were facing and where marketing could provide value. </p><p><br></p><p>In this episode, Sydney shares the key metrics she looks at every week, why she thinks marketing should get involved in the post-sale, what she’s learned marketing to different personas throughout her career, and the mantra that helps her stay laser-focused on the customer.&nbsp;</p><p><br></p><p>Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Sydney on Twitter @triciagellman @sydsloan</p>