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Episode 47  |  43:18 min

Measuring What Matters (With Tegrita’s Brandi Starr)

Episode Thumbnail
Episode 47  |  43:18 min  |  09.10.2020

Measuring What Matters (With Tegrita’s Brandi Starr)

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This is a podcast episode titled, Measuring What Matters (With Tegrita’s Brandi Starr) . The summary for this episode is: “If someone sneezed, they were a lead.” ….Can you believe that’s the way marketers used to measure things? Neither can Brandi Starr. She’s the COO of Tegrita and is on a mission to change the way marketers align and action around measurement. On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together. Because as we all know – what gets measured is what gets done. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Brandi on Twitter @triciagellman @ModernMktgStarr @HYPERGROWTH_Pod