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Episode 50  |  46:18 min

What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)

Episode Thumbnail
Episode 50  |  46:18 min  |  10.22.2020

What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)

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This is a podcast episode titled, What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley). The summary for this episode is: Katharine Mobley (CMO of First Advantage) doesn’t believe in vanity metrics. Everything she does has to be tied back to the bottom line. In this episode, find out how Katharine’s leadership and commitment to driving revenue helped transform the brand, align (and action) GTM teams, and triple FADV’s valuation prior to its sale in Jan 2020. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Katharine on Twitter @triciagellman @KatharineMobley @HYPERGROWTH_Pod