Drift

Vidya Peters is back on CMO Conversations, this time going even deeper on the importance of hiring and the leadership lessons she's learned building a marketing team from the ground-up. Plus, learn why *this role* was the first hire Vidya made (before she even joined Marqeta). 

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Vidya on Twitter @triciagellman @vidya_peters @HYPERGROWTH_Pod

Vidya Peters is back on CMO Conversations, this time going even deeper on the importance of hiring and the leadership lessons she's learned building a marketing team from the ground-up. Plus, learn why *this role* was the first hire Vidya made (before she even joined Marqeta).

The Most Credible Form Of Marketing Any Company Can Do – Part 2 With Marqeta's Vidya Peters

Welcome to CMO Conversations – a brand new podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving? 

Because if there's one thing today's CMO can count on – it's change. 

Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

CMO Conversations With Tricia Gellman

If you want to meet a marketer who has done it all, look no further than Carol Carpenter. In her career, the Apple/Trend Micro/Google alum has been a product manager, a GM, a CEO, and not to mention, a marketing exec many times over. Now as VMware’s CMO, Carol is driving the 22-year-old software company’s digital transformation. In this episode, Carol talks to Tricia about how her non-linear career path helped her become a stronger marketer and recaps some of her biggest learnings from being a CEO.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Carol on Twitter @triciagellman @carol_carolling

Carol Carpenter

CMO, VMware

If you want to meet a marketer who has done it all, look no further than Carol Carpenter. In her career, the Apple/Trend Micro/Google alum has been a product manager, a GM, a CEO, and not to mention, a marketing exec many times over. Now as VMware’s CMO, Carol is driving the 22-year-old software company’s digital transformation. In this episode, Carol talks to Tricia about how her non-linear career path helped her become a stronger marketer and recaps some of her biggest learnings from being a CEO.

What Being A CEO Taught Carol Carpenter (VMware’s CMO)

Not every CMO has the opportunity to work on both high-impact business issues and social issues, but Nancy Coleman is in a unique position. Nancy and her team at Maxar (a space technology company) have partnered with tier-one media outlets to break powerful new stories with indisputable satellite imagery. But even 2020 threw Nancy a curveball. In this episode, Nancy shares her best advice for taking a stance on social issues – start by examining your brand’s values, listening (really listening) to your team, and avoiding platitudes at all costs.

Plus, hear Nancy’s take on key leadership topics for CMOs going into 2021, like transparency, trust, and internal communications.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Nancy on Twitter @triciagellman @ncoleman_dg @HYPERGROWTH_Pod 

-- 

For more on the Maxar News Bureau, visit: https://www.maxar.com/news-bureau 
To read the Pulitzer Prize-winning report by the Associated Press, visit: https://www.ap.org/explore/seafood-from-slaves/ 
Video "How Maxar Sees Slavery From Space" https://www.youtube.com/watch?v=HPgth3PgxiE&ab_channel=MaxarTechnologies

Nancy Coleman

Chief Marketing and Communications Officer at Maxar Technologies

Not every CMO has the opportunity to work on both high-impact business issues and social issues, but Nancy Coleman is in a unique position. Nancy and her team at Maxar (a space technology company) have partnered with tier-one media outlets to break powerful new stories with indisputable satellite imagery. But even 2020 threw Nancy a curveball. In this episode, Nancy shares her best advice for taking a stance on social issues – start by examining your brand’s values, listening (really listening) to your team, and avoiding platitudes at all costs.
Plus, hear Nancy’s take on key leadership topics for CMOs going into 2021, like transparency, trust, and internal communications.

Taking A Stance On Social Issues – Part 2 With Maxar's Nancy Coleman

There’s using your product to tell a story, and then there’s using your product to tell breaking news stories. In this episode of CMO Conversations, Tricia speaks with Nancy Coleman, CMO of Maxar (a space technology company), about the Maxar News Bureau – a partnership program with top tier media organizations that uses satellite imagery to provide indisputable truth at a time when credibility is critical.

Tricia and Nancy discuss the story that started it all – which involved the Associated Press, three investigative journalists, and smoking gun satellite imagery from Maxar – and resulted in the freeing of more than 2,000 slaves in Southeast Asia’s commercial fishing industry, action from the U.S. government, and a Pulitzer Prize.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Nancy on Twitter @triciagellman @ncoleman_dg @HYPERGROWTH_Pod
--
For more on the Maxar News Bureau, visit: https://www.maxar.com/news-bureau

To read the Pulitzer Prize-winning report by the Associated Press, visit: https://www.ap.org/explore/seafood-from-slaves/

Video "How Maxar Sees Slavery From Space" https://www.youtube.com/watch?v=HPgth3PgxiE&ab_channel=MaxarTechnologies 



There’s using your product to tell a story, and then there’s using your product to tell breaking news stories. In this episode of CMO Conversations, Tricia speaks with Nancy Coleman, CMO of Maxar, about the Maxar News Bureau – a partnership program with top tier media organizations that uses satellite imagery to provide indisputable truth at a time when credibility is critical.

Tricia and Nancy discuss the story that started it all – which involved the Associated Press, three investigative journalists, and smoking gun satellite imagery from Maxar – and resulted in the freeing of more than 2,000 slaves in Southeast Asia’s commercial fishing industry, action from the U.S. government, and a Pulitzer Prize.

 The Tech CMO Who Started A News Bureau – Part 1 With Maxar’s Nancy Coleman 

Sometimes career growth looks like a ladder. But more often than not? It's a jungle gym. In this episode of CMO Conversations, Vidya Peters (CMO of Marqeta) shares her unique path to the world of marketing, the ups and downs she faced along the way, and how her failures have shaped her approach to leadership. Vidya also describes how her background in consulting, engineering, and product management has influenced her approach to hiring, plus the three attributes she looks for when hiring marketers.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Vidya on Twitter @triciagellman @vidya_peters @HYPERGROWTH_Pod

Sometimes career growth looks like a ladder. But more often than not? It's a jungle gym. In this episode of CMO Conversations, Vidya Peters (CMO of Marqeta) shares her unique path to the world of marketing, the ups and downs she faced along the way, and how her failures have shaped her approach to leadership. Vidya also describes how her background in consulting, engineering, and product management has influenced her approach to hiring, plus the three attributes she looks for when hiring marketers.

Feedback, Failure & The Marketing Jungle Gym – Part 1 with Marqeta’s Vidya Peters

Katharine Mobley (CMO of First Advantage) doesn’t believe in vanity metrics. Everything she does has to be tied back to the bottom line. In this episode, find out how Katharine’s leadership and commitment to driving revenue helped transform the brand, align (and action) GTM teams, and triple FADV’s valuation prior to its sale in Jan 2020.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Katharine on Twitter @triciagellman @KatharineMobley @HYPERGROWTH_Pod

Katharine Mobley (CMO of First Advantage) doesn’t believe in vanity metrics. Everything she does has to be tied back to the bottom line. In this episode, find out how Katharine’s leadership and commitment to driving revenue helped transform the brand, align (and action) GTM teams, and triple FADV’s valuation prior to its sale in Jan 2020.

What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)

If there's one thing we marketers can count on, it's change. In fact, Harish Peri (CMO of Proxyclick) has made a career out of it. While some people run from change or refuse to it admit it's happening (come on, we've all been in those meetings), Harish is someone who runs toward change. He embraces it. On this episode of CMO Conversations, you'll learn how to drive (and sell) transformation internally, what Harish says is the secret sauce for building trust, how to get endorsements from your detractors, why change is so threatening – and what you can do about it. 

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia on Twitter @triciagellman @HYPERGROWTH_Pod

RECENT EPISODES

ABOUT THE SHOW

Tricia Gellman

CMO, Drift