Drift

What does the future of corporate events look like? That’s a question Hopin, an event technology platform, was asking even before the COVID-19 pandemic.&nbsp;Anthony Kennada (Hopin’s CMO), experienced the marketing team go from 5 to 50 employees and reach the coveted unicorn status – all within his first six months.&nbsp;In this episode, he and Tricia discuss how events foster community, why community is the secret to category creation, and why building an internal community between sales, marketing, and customer success is critical to growing revenue for your business.

Anthony Kennada

CMO, Hopin

What does the future of corporate events look like? That’s a question Hopin, an event technology platform, was asking even before the COVID-19 pandemic. Anthony Kennada (Hopin’s CMO), experienced the marketing team go from 5 to 50 employees and reach the coveted unicorn status – all within his first six months. In this episode, he and Tricia discuss how events foster community, why community is the secret to category creation, and why building an internal community between sales, marketing, and customer success is critical to growing revenue for your business.


Why Community Is the Key to Growing Demand for Your Business with Hopin’s Anthony Kennada

What does the future of corporate events look like? That’s a question Hopin, an event technology platform, was asking even before the COVID-19 pandemic. Anthony Kennada (Hopin’s CMO), experienced the marketing team go from 5 to 50 employees and reach the coveted unicorn status – all within his first six months. 


Get the ebook: CMO Secrets

Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving? Because if there's one thing today's CMO can count on – it's change.

CMO Conversations with Tricia Gellman

What does the future of corporate events look like? That’s a question Hopin, an event technology platform, was asking even before the COVID-19 pandemic.&nbsp; Anthony Kennada (Hopin’s CMO), experienced the marketing team go from 5 to 50 employees and reach the coveted unicorn status – all within his first six months.&nbsp; In this episode, he and Tricia discuss how events foster community, why community is the secret to category creation, and why building an internal community between sales, marketing, and customer success is critical to growing revenue for your business. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Anthony on Twitter at @triciagellman, @akennada, and @DriftPodcasts.​Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

Latané Conant entered her very first marketing position, Vice President of Demand Generation, through a sales role. Yes, you read that right. Beginning her career in sales, carrying a bag, and working her way to Area Vice President, Latané leverages her sales background in all parts of her role as Chief Market Officer at 6sense today. In this episode, Latané explains her data-driven approach to marketing, the importance of anchoring oneself in the market, and the value of analyzing the why.&nbsp;Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Latané on LinkedIn and follow @DriftPodcasts on Twitter.​Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

Latané Conant entered her very first marketing position, Vice President of Demand Generation, through a sales role.

Yes, you read that right.
 
Beginning her career in sales, carrying a bag, and working her way to Area Vice President, Latané leverages her sales background in all parts of her role as Chief Market Officer at 6sense today. In this episode, Latané explains her data-driven approach to marketing, the importance of anchoring oneself in the market, and the value of analyzing the why.
 
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Latané on LinkedIn and follow @DriftPodcasts on Twitter.
​
Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/




Focus on the Right Thing (& How to Figure Out What That Is) with 6sense’s Latané Conant

Latané Conant entered her very first marketing position, Vice President of Demand Generation, through a sales role.

Yes, you read that right.

Beginning her career in sales, carrying a bag, and working her way to Area Vice President, Latané leverages her sales background in all parts of her role as Chief Market Officer at 6sense today. In this episode, Latané explains her data-driven approach to marketing, the importance of anchoring oneself in the market, and the value of analyzing the why.



Starting out as “the search girl” at Salesforce, Lauren Vaccarello always knew there was more to digital marketing than met the eye 12 years ago. And she was right. Now, Lauren is the CMO at Talend and sees her background in digital not just as a differentiator, but also as a strength. In this episode, Tricia and Lauren talk about what it’s been like growing their marketing careers in the digital age, and how, no matter where you start, there’s always a path to CMO. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Lauren on LinkedIn and follow @DriftPodcasts on Twitter.​Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

Lauren Vaccarello is an award-winning marketing executive with a track record of accelerating revenue growth for the fastest growing SaaS companies in Silicon Valley. With a strong background in demand generation, she excels at building scalable integrated campaigns that leverage cutting edge marketing techniques. Although performance is at the core of who she is as a marketer, she believes businesses need to tell compelling stories and build a brand if they want to own a category.

Lauren Vaccarello

CMO, Talend

Starting out as “the search girl” at Salesforce, Lauren Vaccarello always knew there was more to digital marketing than met the eye 12 years ago. And she was right. Now, Lauren is the CMO at Talend and sees her background in digital not just as a differentiator, but also as a strength. In this episode, Tricia and Lauren talk about what it’s been like growing their marketing careers in the digital age, and how, no matter where you start, there’s always a path to CMO.





Becoming a Front-of-House Marketer with Talend's Lauren Vaccarello

Becoming a Front-of-House Marketer with Lauren Vaccarello

How do you know what your customers want?&nbsp; It’s not a guessing game, and Swan Sit knows this best.&nbsp; Building out digital marketing programs at companies like Estee Lauder, Revlon, and Nike, now known as the “Queen of Clubhouse” and as an independent board director, Swan is no stranger to feedback.&nbsp; In this exclusive interview that we’re airing before her keynote goes live at Drift’s virtual event, RevGrowth: Personalization at Scale, Tricia and Swan talk about how Swan balances both anecdotal and data-driven feedback and transforms it into powerful stories that resonate with her audience. To hear Swan’s full keynote, register for Drift’s virtual event summit, RevGrowth: Personalization at Scale: https://www.drift.com/events/revgrowth-personalization/ Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Swan on Twitter: @triciagellman @swansit @DriftPodcasts

How do you know what your customers want? 
It’s not a guessing game, and Swan Sit knows this best. 
Building out digital marketing programs at companies like Estee Lauder, Revlon, and Nike, now known as the “Queen of Clubhouse” and as an independent board director, Swan is no stranger to feedback. 
In this exclusive interview that we’re airing before her keynote goes live at Drift’s virtual event, RevGrowth: Personalization at Scale, Tricia and Swan talk about how Swan balances both anecdotal and data-driven feedback and transforms it into powerful stories that resonate with her audience.




How to Balance Art and Science in Your Marketing Campaigns with Digital Marketing Maven Swan Sit

How do you know what your customers want? 
It’s not a guessing game, and Swan Sit knows this best. 
Building out digital marketing programs at companies like Estee Lauder, Revlon, and Nike, now known as the “Queen of Clubhouse” and as an independent board director, Swan is no stranger to feedback. 
In this exclusive interview that we’re airing before her keynote goes live at Drift’s virtual event, RevGrowth: Personalization at Scale, Tricia and Swan talk about how Swan balances both anecdotal and data-driven feedback and transforms it into powerful stories that resonate with her audience.





This week, we’re throwing it back to one of our favorite episodes with First Advantage’s head of global marketing, Katharine Mobley. In this episode, Katharine talks about how she rebuilt the FADV brand (internally AND externally), redefined marketing's relationship with sales, and getting measured on what matters most – revenue. Her hard work has certainly paid off in a big way, as FADV's valuation tripled before it sold in 2020, and most recently IPO'd in June 2021. This episode is required listening for any marketer who wants to get a seat at the revenue table.&nbsp;&nbsp;Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Katharine on Twitter @triciagellman @KatharineMobley @DriftPodcasts​Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

As head of global marketing at First Advantage, Katharine Mobley leads a team of sales enablement, social media, internal and external comms and analytics teams. With 20+ years of marketing experience, Katharine has won multiple awards for being the voice behind strategic initiatives for hypergrowth companies.

Katharine Mobley

Head of Global Marketing, First Advantage

This week, we’re throwing it back to one of our favorite episodes with First Advantage’s head of global marketing, Katharine Mobley. In this episode, Katharine talks about how she rebuilt the FADV brand (internally AND externally), redefined marketing's relationship with sales, and getting measured on what matters most – revenue. Her hard work has certainly paid off in a big way, as FADV's valuation tripled before it sold in 2020, and most recently IPO'd in June 2021. This episode is required listening for any marketer who wants to get a seat at the revenue table. 


[Rebroadcast] What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)

Dylan Steele is wrapping up his first month as CMO at Coalition. Prior to joining Coalition, Dylan was VP of Brand &amp; Marketing Strategy at Splunk, and before that he was VP of Platform Product Marketing at Salesforce (where he and Tricia met). In this episode, Tricia and Dylan talk about why Dylan wanted to make the jump from VP to CMO, how the roles are different, his approach to his first 30 days on the job, what he's learned so far, and his advice for aspiring CMOs. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and JJ on Twitter @triciagellman @dylanrsteele @DriftPodcasts If you want even more marketing leadership insights, sign up for Tricia's newsletter: https://www.drift.com/insider/learn/newsletters/chief-marketing-officer/

Dylan Steele

CMO, Coalition Inc.

Dylan Steele is wrapping up his first month as CMO at Coalition. In this episode, Tricia and Dylan talk about why Dylan wanted to make the jump from VP to CMO, how the roles are different, his approach to his first 30 days on the job, what he's learned so far, and his advice for aspiring CMOs.



Embracing a Beginner's Mind as a First-Time CMO with Coalition's Dylan Steele

There are CMOs and then there are founders. But Randy Frisch? He's a CMO AND a co-founder at Uberflip. On this episode, Tricia sits down with Randy to discuss what it's like to do two roles at once and how he helps his team weave storytelling into everything (yes, everything), they do. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Randy on Twitter @triciagellman @randyfrisch @DriftPodcastsFor more learnings from Tricia, check out her quarterly newsletter, The Path to CMO 3.0 https://www.drift.com/insider/learn/newsletters/chief-marketing-officer/

Randy Frisch is the CMO and Co-Founder at Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences for demand generation, ABM, content marketing, and sales enablement at scale.

Randy Frisch

CMO at Uberflip

There are CMOs and then there are founders. But Randy Frisch? He's a CMO AND a co-founder at Uberflip. On this episode, Tricia sits down with Randy to discuss what it's like to do two roles at once and how he helps his team weave storytelling into everything (yes, everything), they do. 


Recent Episodes

SEASON 2

About The Show

CMO Conversations with Tricia Gellman

Tricia Gellman

CMO, Drift

Recent Episodes

SEASON 2

Why Community Is the Key to Growing Demand for Your Business with Hopin’s Anthony Kennada

Focus on the Right Thing (& How to Figure Out What That Is) with 6sense’s Latané Conant

Becoming a Front-of-House Marketer with Talend's Lauren Vaccarello

How to Balance Art and Science in Your Marketing Campaigns with Digital Marketing Maven Swan Sit

[Rebroadcast] What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)

Embracing a Beginner's Mind as a First-Time CMO with Coalition's Dylan Steele

What It's Like to Be a CMO and Co-Founder with Uberflip's Randy Frisch

About The Show

CMO Conversations with Tricia Gellman

Tricia Gellman

CMO, Drift