Drift

Ever wonder what goes on inside the mind of a CMO? Us too. So we’re making it official and launching a brand new podcast to explore just that. Listen to the trailer to hear everything we’ve got planned for you.

Introducing CMO Conversations With Tricia Gellman

Welcome to CMO Conversations – a brand new podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving? 

Because if there's one thing today's CMO can count on – it's change. 

Subscribe to the feed now so you don't miss the first episode when it drops in March. 

CMO Conversations With Tricia Gellman

Creativity – you're either born with it or you're not. Right? Wrong. In this #throwback episode, DG sits down with Allen Gannett, hot on the heels of the release of his book new book "The Creative Curve: How to Develop the Right Idea, at the Right Time." Together, Allen and DG unpack the lessons in the book (buckle up, it features interviews with over 25 creative geniuses, from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs). Plus, Allen walks DG through the four laws of creative success and the common patterns behind creative achievement (so you can steal them for the next thing you're working on).

This Episode Will Help You Be More Creative In 30 Minutes (From The Seeking Wisdom Vault)

DG didn't always like public speaking. But that all changed when he stumbled upon a five-part framework that made him think about presenting and storytelling in a whole new light. And it's not just for when you're giving a talk – the framework works for everything from blog posts to landing pages and even emails. Anytime you’re stuck, you can pull this thing out.

A 5-Part Framework for the Perfect Presentation (From The Seeking Wisdom Vault)

Real talk. If you don’t care about internal marketing, you might be missing out on a golden opportunity. Tune into this throwback episode of the Swipe File for a timeless marketing lesson on the importance of internal marketing. You'll learn what it is, how it helps you amplify your message (inside of the company and out), and one thing you can do to take action with internal marketing today.

The Best Performing Marketing Channel That No One Ever Talks About (From The Seeking Wisdom Vault)

Everyone has ideas and feedback. But that doesn't mean you should listen to everyone. Here's why DG says you should avoid consensus at all costs – and why limiting the number of cooks in the marketing "kitchen" will help you streamline decision-making and ship faster.

The One Thing That Kills Great Marketing (And How You Can Fight It)

CMOs have one of the shortest job tenures in the C-suite. What gives? In this episode recorded live at HYPERGROWTH Boston, DG sits down with Leela Srinivasan (CMO of SurveyMonkey) to find out. DG and Leela talk about what career progression looks like for marketers, why she thinks marketers shouldn't get hung up on their title, and the number one thing she's learned from each of her roles at Bain, LinkedIn, OpenTable, Lever, and SurveyMonkey.

The Path To Becoming A CMO

Marketers love case studies. As they should. But on this episode of the Swipe File, DG talks about why it might be time to re-think traditional case studies, and the importance of finding "real proof" out in the wild.

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ABOUT THE SHOW

Tricia Gellman

CMO, Drift