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Episode 38  |  24:08 min

What Marketers Need To Know About Category Creation (With Emergence Capital’s Viviana Faga)

Episode 38  |  24:08 min  |  04.23.2020

What Marketers Need To Know About Category Creation (With Emergence Capital’s Viviana Faga)

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This is a podcast episode titled, What Marketers Need To Know About Category Creation (With Emergence Capital’s Viviana Faga) . The summary for this episode is: Creating a category is a career-defining moment for any marketer. Some are lucky enough to do it once. Viviana Faga has done it multiple times – having held marketing leadership positions at Salesforce (where she and Tricia met), Jive, Yammer, Microsoft, and Zenefits. She’s since moved onto the VC side of things as an operating partner at Emergence Capital, where she advises category-creating portfolio companies on a daily basis. Tricia and Viviana get together to discuss what it was like to work with Marc Benioff in the early days, why technology has become an equalizer for brands, and how VC's think about marketing today. *This episode was recorded prior to social distancing measures. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia on Twitter @triciagellman @HYPERGROWTH_Pod
Takeaway 1 | 00:00 MIN
Making the jump from CMO to VC
Takeaway 2 | 00:00 MIN
Technology has become an equalizer
Takeaway 3 | 03:08 MIN
What CMOS need to be good at (for the stage they're in)
Creating a category is a career-defining moment for any marketer. Some are lucky enough to do it once. Viviana Faga has done it multiple times – having held marketing leadership positions at Salesforce (where she and Tricia met), Jive, Yammer, Microsoft, and Zenefits. She’s since moved onto the VC side of things as an operating partner at Emergence Capital, where she advises category-creating portfolio companies on a daily basis. Tricia and Viviana get together to discuss what it was like to work with Marc Benioff in the early days, why technology has become an equalizer for brands, and how VC's think about marketing today. *This episode was recorded prior to social distancing measures. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia on Twitter @triciagellman @HYPERGROWTH_Pod

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