Episode Thumbnail
Episode 39  |  34:56 min

Billboards, Bulldogs & Branding: How Gong’s CMO Udi Ledergor Is Investing In People & Culture

Episode 39  |  34:56 min  |  05.07.2020

Billboards, Bulldogs & Branding: How Gong’s CMO Udi Ledergor Is Investing In People & Culture

00:00
00:00
This is a podcast episode titled, Billboards, Bulldogs & Branding: How Gong’s CMO Udi Ledergor Is Investing In People & Culture. The summary for this episode is: Gong’s CMO Udi Ledergor will stop at nothing to celebrate employees (even if it means buying 52 different billboards to do it). In this episode, Tricia and Udi discuss the rise of employer branding, why the CMO must be a leader for diversity, inclusion, and belonging, and how come there’s so much title inflation in marketing. Later on, Udi explains why the coffee test is a key indicator of successful marketing and sales alignment, plus what marketers can do to collaborate with sales to build success (and avoid finger-pointing). Want to know how Udi’s team uses Gong’s own data to develop content that provides value to buyers (and not to mention press hits)? Listen to the full episode. *This episode was recorded prior to social distancing measures. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia on Twitter @triciagellman @HYPERGROWTH_Pod
Takeaway 1 | 01:45 MIN
Why marketing titles are inflated
Takeaway 2 | 09:03 MIN
Employment brand, billboards, and bringing your whole self to work
Takeaway 3 | 02:21 MIN
The coffee test
Takeaway 4 | 02:11 MIN
Using your own data to tell stories
Gong’s CMO Udi Ledergor will stop at nothing to celebrate employees (even if it means buying 52 different billboards to do it). In this episode, Tricia and Udi discuss the rise of employer branding, why the CMO must be a leader for diversity, inclusion, and belonging, and how come there’s so much title inflation in marketing. Later on, Udi explains why the coffee test is a key indicator of successful marketing and sales alignment, plus what marketers can do to collaborate with sales to build success (and avoid finger-pointing). Want to know how Udi’s team uses Gong’s own data to develop content that provides value to buyers (and not to mention press hits)? Listen to the full episode. *This episode was recorded prior to social distancing measures. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia on Twitter @triciagellman @HYPERGROWTH_Pod

More Episodes

What Being A CEO Taught Carol Carpenter (VMware’s CMO)

Taking A Stance On Social Issues – Part 2 With Maxar's Nancy Coleman


The Tech CMO Who Started A News Bureau – Part 1 With Maxar’s Nancy Coleman

The Most Credible Form Of Marketing Any Company Can Do – Part 2 With Marqeta's Vidya Peters

Feedback, Failure & The Marketing Jungle Gym – Part 1 with Marqeta’s Vidya Peters

What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)