Drift

Ever wonder what goes on inside the mind of a CMO? Us too. So we’re making it official and launching a brand new podcast to explore just that. Listen to the trailer to hear everything we’ve got planned for you.

Introducing CMO Conversations With Tricia Gellman

There are CMOs and then there are founders. But Randy Frisch? He's a CMO AND a co-founder at Uberflip. On this episode, Tricia sits down with Randy to discuss what it's like to do two roles at once and how he helps his team weave storytelling into everything (yes, everything), they do. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Randy on Twitter @triciagellman @randyfrisch @DriftPodcastsFor more learnings from Tricia, check out her quarterly newsletter, The Path to CMO 3.0 https://www.drift.com/insider/learn/newsletters/chief-marketing-officer/

Randy Frisch is the CMO and Co-Founder at Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences for demand generation, ABM, content marketing, and sales enablement at scale.

Randy Frisch

CMO at Uberflip

There are CMOs and then there are founders. But Randy Frisch? He's a CMO AND a co-founder at Uberflip. On this episode, Tricia sits down with Randy to discuss what it's like to do two roles at once and how he helps his team weave storytelling into everything (yes, everything), they do. 


What It's Like to Be a CMO and Co-Founder with Uberflip's Randy Frisch

We've talked a lot about the silos that exist between sales and marketing. But what about the silos within your own marketing team? On this episode, Tricia brought in a guest who knows how to tackle this challenge head-on – Archana Agrawal, the CMO of Airtable. Archana shares her advice for creating more alignment, cutting down on task volume, executing with more agility, and dealing with burnout. And one fun fact before you hit play – Archana started at Airtable the day shelter-in-place began due to COVID-19, so she's got some great learnings to share about how she navigated a new role at a new company during a pandemic.

Archana leads Airtable’s marketing organization to build awareness, drive demand, and loyalty across all channels. Archana previously served as Head of Enterprise and Cloud Marketing at Atlassian, where she led global marketing for all products and helped build and scale the company’s high-velocity, low-friction, online distribution model. She serves on the board of directors of MongoDB and Zendesk.

Archana Agrawal

CMO at Airtable

We've talked a lot about the silos that exist between sales and marketing. But what about the silos within your own marketing team? On this episode, Tricia brought in a guest who knows how to tackle this challenge head-on – Archana Agrawal, the CMO of Airtable. Archana shares her advice for creating more alignment, cutting down on task volume, executing with more agility, and dealing with burnout. 


Breaking Down Silos Within Your Marketing Team with Airtable's Archana Agrawal

Sometimes it can seem like the role of the CMO is just an impossible list of expectations for one person to carry out. And sometimes, CMOs find out what is really expected of them AFTER they join a new company. So how do you make sure your next role is right for you...before signing on the dotted line? On this episode of CMO Conversations, Tricia asks four-time CMO Jennifer "JJ" Johnson to come back on the show to share how she has vetted CMO opportunities throughout her career, her perspective on the evolution (and volatility) of the CMO role, how to interview for the role (including what questions to ask the CEO), and the challenges and opportunities of being the "first-ever" CMO at a new company. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and JJ on Twitter @triciagellman @jj_cmo @DriftPodcasts

Jennifer Johnson (JJ) is a 4-time CMO and category designer in the enterprise software industry. JJ is a builder, whether it's creating a market category, leading through an IPO, or transforming the organization for scale. JJ is an active board member and advisor on category design and marketing.

Jennifer Johnson

Chief Marketing & Strategy Officer / Board Member / Category Designer

Tricia asks four-time CMO Jennifer "JJ" Johnson to come back on the show to share how she has vetted CMO opportunities throughout her career, her perspective on the evolution (and volatility) of the CMO role, how to interview for the role (including what questions to ask the CEO), and the challenges and opportunities of being the "first-ever" CMO at a new company. 


This Is What You Should Ask in a CMO Interview (with Amplitude's Jennifer Johnson)

Whether you have a category or not, you need to have a point of view, you need to be solving a problem, and you need to be solving it in a different way. ☝️ That's what Jennifer Johnson (aka JJ, the CMO of Amplitude) said when Tricia asked her if category design was right for every company. Spoiler alert: it's not. On this episode of CMO Conversations, JJ talks about what happens during each phase of category design, how she got involved with Play Bigger, her advice for working with analysts, and the importance of having a differentiated opinion. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and JJ on Twitter @triciagellman @jj_cmo @DriftPodcasts

On this episode of CMO Conversations, JJ talks about what happens during each phase of category design, how she got involved with Play Bigger, her advice for working with analysts, and the importance of having a differentiated opinion. 



What Happens Before, During, and After You Launch a Category (with Amplitude's Jennifer Johnson) 

People talk a lot about the importance of mentors. But they don't just magically appear in the moment you need them. So how do you find a mentor? For Kirsten Newbold-Knipp, it's not about finding one unicorn of a person to fill that role. Instead, you need to build your own personal board of directors. In this episode, Kirsten shares what her personal board of directors looks like, the happy and sad reasons why she learned to advocate for herself at a young age, and how she's paying it forward by being a mentor to others. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Kirsten on Twitter @triciagellman @kirstenpetra @DriftPodcasts

People talk a lot about the importance of mentors. But they don't just magically appear in the moment you need them. So how do you find a mentor? For Kirsten Newbold-Knipp, it's not about finding one unicorn of a person to fill that role. Instead, you need to build your own personal board of directors. In this episode, Kirsten shares what her personal board of directors looks like, the happy and sad reasons why she learned to advocate for herself at a young age, and how she's paying it forward by being a mentor to others.


Why You Should Have a Personal Board of Directors (with FullStory's Kirsten Newbold-Knipp) 

We all got used to a new way of working in 2020. But Kirsten Newbold-Knipp? She started a brand new job during the pandemic. In this episode, Kirsten walks Tricia through her path to becoming CMO at FullStory – a journey with as many Zoom meetings as you can imagine, but there was also one very unexpected meeting along the way. Now that Kirsten has been at FullStory for a few months, she shares how she's building relationships with her marketing team and driving alignment with the head of sales. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Kirsten on Twitter @triciagellman @kirstenpetra @DriftPodcasts

We all got used to a new way of working in 2020. But Kirsten Newbold-Knipp? She started a brand new job during the pandemic. In this episode, Kirsten walks Tricia through her path to becoming CMO at FullStory – a journey with as many Zooms as you can imagine, but there was also one very unexpected meeting along the way. Now that Kirsten has been at FullStory for a few months, she shares how she's building relationships with her marketing team and driving alignment with the head of sales. 



What It's Like to Get Hired in a Pandemic (with FullStory's Kirsten Newbold-Knipp)

Welcome to CMO Conversations – a brand new podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving? 

Because if there's one thing today's CMO can count on – it's change. 

Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

CMO Conversations with Tricia Gellman

Tricia Gellman: Hi, I'm Tricia Gellman, and I am the CMO of Drift and I'm excited to tell you about a new podcast series that I'm launching. It's called CMO Conversations and it's all about the challenges and changes being faced by modern CMO today. Every other week, I will be asking a CMO to join me, to talk about how they've grown their career, what is a super power that they bring to work every single day, and what advice did they have to give to up and coming marketers? If you're already a subscriber to the Drift Marketing Swipe File Podcast Series, it'll automatically show up in your feed in March, when we launched the first episode. If not, we want you to join us. Please sign up now to get CMO Conversations. You can find this podcast in your favorite podcast platform, be that Apple Podcasts, SoundCloud, Spotify, you name it. I look forward to hearing from you and I look forward to sharing the series with you. I'm really excited.

CMO Conversations with Tricia Gellman

Introducing CMO Conversations With Tricia Gellman

Introducing CMO Conversations With Tricia Gellman

More Episodes

What It's Like to Be a CMO and Co-Founder with Uberflip's Randy Frisch

Breaking Down Silos Within Your Marketing Team with Airtable's Archana Agrawal

This Is What You Should Ask in a CMO Interview (with Amplitude's Jennifer Johnson)

What Happens Before, During, and After You Launch a Category (with Amplitude's Jennifer Johnson)

Why You Should Have a Personal Board of Directors (with FullStory's Kirsten Newbold-Knipp)

What It's Like to Get Hired in a Pandemic (with FullStory's Kirsten Newbold-Knipp)