Episodes

[Rebroadcast] What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)

[Rebroadcast] What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)

47:19 | 07.29.2021

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Embracing a Beginner's Mind as a First-Time CMO with Coalition's Dylan Steele

Embracing a Beginner's Mind as a First-Time CMO with Coalition's Dylan Steele

34:41 | 07.01.2021

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What It's Like to Be a CMO and Co-Founder with Uberflip's Randy Frisch

What It's Like to Be a CMO and Co-Founder with Uberflip's Randy Frisch

40:00 | 06.17.2021

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Breaking Down Silos Within Your Marketing Team with Airtable's Archana Agrawal

Breaking Down Silos Within Your Marketing Team with Airtable's Archana Agrawal

50:13 | 06.03.2021

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This Is What You Should Ask in a CMO Interview (with Amplitude's Jennifer Johnson)

This Is What You Should Ask in a CMO Interview (with Amplitude's Jennifer Johnson)

28:55 | 05.20.2021

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What Happens Before, During, and After You Launch a Category (with Amplitude's Jennifer Johnson)

What Happens Before, During, and After You Launch a Category (with Amplitude's Jennifer Johnson)

29:15 | 05.06.2021

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Why You Should Have a Personal Board of Directors (with FullStory's Kirsten Newbold-Knipp)

Why You Should Have a Personal Board of Directors (with FullStory's Kirsten Newbold-Knipp)

15:48 | 04.22.2021

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What It's Like to Get Hired in a Pandemic (with FullStory's Kirsten Newbold-Knipp)

What It's Like to Get Hired in a Pandemic (with FullStory's Kirsten Newbold-Knipp)

32:30 | 04.08.2021

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What It Takes To Go From Startup To $1B Exit (With Acquia's Lynne Capozzi)

What It Takes To Go From Startup To $1B Exit (With Acquia's Lynne Capozzi)

35:11 | 03.25.2021

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What Happens When You Raise A $100 Million Funding Round – Part 2 With SalesLoft's Sydney Sloan

What Happens When You Raise A $100 Million Funding Round – Part 2 With SalesLoft's Sydney Sloan

14:35 | 03.11.2021

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How Marketing Can Get Closer To The Customer (With SalesLoft’s Sydney Sloan)

How Marketing Can Get Closer To The Customer (With SalesLoft’s Sydney Sloan)

32:38 | 02.25.2021

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What I've Learned (So Far) From Being A 3-Time CMO & First-Time Mom

What I've Learned (So Far) From Being A 3-Time CMO & First-Time Mom

17:53 | 02.11.2021

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How Do You Run Fast At Scale? (Part 2 with VMware's Carol Carpenter)

How Do You Run Fast At Scale? (Part 2 with VMware's Carol Carpenter)

17:46 | 01.28.2021

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What Being A CEO Taught Carol Carpenter (VMware’s CMO)

What Being A CEO Taught Carol Carpenter (VMware’s CMO)

27:20 | 01.14.2021

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Taking A Stance On Social Issues – Part 2 With Maxar's Nancy Coleman

Taking A Stance On Social Issues – Part 2 With Maxar's Nancy Coleman

16:31 | 12.17.2020

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The Tech CMO Who Started A News Bureau – Part 1 With Maxar’s Nancy Coleman


The Tech CMO Who Started A News Bureau – Part 1 With Maxar’s Nancy Coleman

23:14 | 12.03.2020

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The Most Credible Form Of Marketing Any Company Can Do – Part 2 With Marqeta's Vidya Peters

The Most Credible Form Of Marketing Any Company Can Do – Part 2 With Marqeta's Vidya Peters

20:20 | 11.19.2020

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Feedback, Failure & The Marketing Jungle Gym – Part 1 with Marqeta’s Vidya Peters

Feedback, Failure & The Marketing Jungle Gym – Part 1 with Marqeta’s Vidya Peters

19:50 | 11.05.2020

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What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)

What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)

46:18 | 10.22.2020

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Why Is Change So Threatening? (With Proxyclick's Harish Peri)

Why Is Change So Threatening? (With Proxyclick's Harish Peri)

46:27 | 10.08.2020

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Why Partnerships Are The Third Revenue Channel For Growth (With Impact's Scott Brazina)

Why Partnerships Are The Third Revenue Channel For Growth (With Impact's Scott Brazina)

17:19 | 09.24.2020

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Measuring What Matters (With Tegrita’s Brandi Starr)

Measuring What Matters (With Tegrita’s Brandi Starr)

43:18 | 09.10.2020

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ABM Is Not A Destination, It’s A Journey (With ThoughtSpot’s Scott Holden)

ABM Is Not A Destination, It’s A Journey (With ThoughtSpot’s Scott Holden)

26:38 | 08.27.2020

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Why Marketers Need To Obsess Over Their Differentiation And Their Story With ThoughtSpot’s Scott Holden (Part 1)

Why Marketers Need To Obsess Over Their Differentiation And Their Story With ThoughtSpot’s Scott Holden (Part 1)

27:39 | 08.13.2020

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Why Mental Health And Vulnerability Belong In The Workplace (With G2’s Ryan Bonnici)

Why Mental Health And Vulnerability Belong In The Workplace (With G2’s Ryan Bonnici)

29:57 | 07.31.2020

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How To Scale Your Career (And Your Marketing Team) Really Fast With G2’s Ryan Bonnici – Part 1

How To Scale Your Career (And Your Marketing Team) Really Fast With G2’s Ryan Bonnici – Part 1

33:41 | 07.28.2020

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1 Role, 100 Different Definitions: What It Really Means To Be A CMO In 2020 (With SEBA International’s Kate Bullis)

1 Role, 100 Different Definitions: What It Really Means To Be A CMO In 2020 (With SEBA International’s Kate Bullis)

40:42 | 06.18.2020

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How To Hit Your Goals With Experimentation & A Remote Marketing Team (With Auth0's Martin "Gonto" Gontovnikas)

How To Hit Your Goals With Experimentation & A Remote Marketing Team (With Auth0's Martin "Gonto" Gontovnikas)

36:50 | 06.04.2020

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Why Product Marketing Doesn’t Work Without Customer Stories (With Matterport’s Robin Daniels)

Why Product Marketing Doesn’t Work Without Customer Stories (With Matterport’s Robin Daniels)

47:52 | 05.21.2020

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Billboards, Bulldogs & Branding: How Gong’s CMO Udi Ledergor Is Investing In People & Culture

Billboards, Bulldogs & Branding: How Gong’s CMO Udi Ledergor Is Investing In People & Culture

34:52 | 05.07.2020

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What Marketers Need To Know About Category Creation (With Emergence Capital’s Viviana Faga)

What Marketers Need To Know About Category Creation (With Emergence Capital’s Viviana Faga)

24:04 | 04.23.2020

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Introducing CMO Conversations With Tricia Gellman

Introducing CMO Conversations With Tricia Gellman

00:58 | 02.16.2020

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This Episode Will Help You Be More Creative In 30 Minutes (From The Seeking Wisdom Vault)

This Episode Will Help You Be More Creative In 30 Minutes (From The Seeking Wisdom Vault)

36:29 | 11.26.2019

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A 5-Part Framework for the Perfect Presentation (From The Seeking Wisdom Vault)

A 5-Part Framework for the Perfect Presentation (From The Seeking Wisdom Vault)

10:51 | 11.26.2019

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The Best Performing Marketing Channel That No One Ever Talks About (From The Seeking Wisdom Vault)

The Best Performing Marketing Channel That No One Ever Talks About (From The Seeking Wisdom Vault)

13:56 | 11.26.2019

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The One Thing That Kills Great Marketing (And How You Can Fight It)

The One Thing That Kills Great Marketing (And How You Can Fight It)

08:59 | 11.26.2019

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The Path To Becoming A CMO

The Path To Becoming A CMO

24:16 | 11.26.2019

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Is It Time To Re-Think How Marketers Create Case Studies?

Is It Time To Re-Think How Marketers Create Case Studies?

10:51 | 11.26.2019

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Is The Traditional Marketing Funnel Dead?

Is The Traditional Marketing Funnel Dead?

35:08 | 11.26.2019

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The Relationship Between Sales & Marketing with Drift CRO Josh Allen

The Relationship Between Sales & Marketing with Drift CRO Josh Allen

26:48 | 09.12.2019

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The Chaos Before A Big Marketing Event

The Chaos Before A Big Marketing Event

14:35 | 09.12.2019

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What Makes Great Marketing Today?

What Makes Great Marketing Today?

06:27 | 09.12.2019

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The 10 Commandments for Modern Marketing

The 10 Commandments for Modern Marketing

14:27 | 09.12.2019

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The Missing Ingredient in Your B2B Copywriting

The Missing Ingredient in Your B2B Copywriting

10:14 | 09.12.2019

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Marketing Isn't for the Lazy Ones with Brian Kardon (CMO at Fuze)

Marketing Isn't for the Lazy Ones with Brian Kardon (CMO at Fuze)

34:10 | 09.12.2019

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The Secret To Killing Writer’s Block

The Secret To Killing Writer’s Block

09:55 | 09.12.2019

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Always Look For The Remix with Mike Volpe (CEO of Lola)

Always Look For The Remix with Mike Volpe (CEO of Lola)

24:26 | 09.12.2019

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The #1 Skill Missing In Most B2B Marketers

The #1 Skill Missing In Most B2B Marketers

09:07 | 09.12.2019

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Putting the Revenue in Marketing with Elle Woulfe (VP of Marketing at PathFactory)

Putting the Revenue in Marketing with Elle Woulfe (VP of Marketing at PathFactory)

32:11 | 09.12.2019

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7 Marketing Books That Have Shaped My Career

7 Marketing Books That Have Shaped My Career

10:54 | 09.12.2019

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The Next Frontier of B2B Buying with Bevy's Steven Broudy

The Next Frontier of B2B Buying with Bevy's Steven Broudy

44:07 | 09.12.2019

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The 8 Mile Play & Why We Did The Webinar No One Was Doing In B2B Marketing

The 8 Mile Play & Why We Did The Webinar No One Was Doing In B2B Marketing

10:46 | 09.12.2019

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So You Want To Create A Category. Here’s What Gainsight’s CMO Says You Should Do.

So You Want To Create A Category. Here’s What Gainsight’s CMO Says You Should Do.

29:25 | 09.12.2019

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When Should You Make Your First Marketing Hire?

When Should You Make Your First Marketing Hire?

13:28 | 09.12.2019

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How To Create Irresistible Offers With One Of The World’s Top Social Media Advertising Experts

How To Create Irresistible Offers With One Of The World’s Top Social Media Advertising Experts

50:00 | 09.12.2019

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5 Storytelling Secrets from Andy Raskin (aka The Guy Top B2B Brands Call When They Need Help With Positioning)

5 Storytelling Secrets from Andy Raskin (aka The Guy Top B2B Brands Call When They Need Help With Positioning)

20:58 | 09.12.2019

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10 Things That Made Me A Better Marketer

10 Things That Made Me A Better Marketer

17:34 | 09.12.2019

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Picking A Fight You Can Win: How The President Of K-Swiss Built a Brand That Can Compete With Nike & Adidas

Picking A Fight You Can Win: How The President Of K-Swiss Built a Brand That Can Compete With Nike & Adidas

31:04 | 09.12.2019

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The Power Of Copywriting (And Two Tips To Help You Sell With Your Writing)

The Power Of Copywriting (And Two Tips To Help You Sell With Your Writing)

12:46 | 09.12.2019

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The Three Paths To Becoming a CMO with Heather Zynczak (CMO at Pluralsight)

The Three Paths To Becoming a CMO with Heather Zynczak (CMO at Pluralsight)

29:20 | 09.12.2019

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Why Every Marketer Needs a Swipe File

Why Every Marketer Needs a Swipe File

07:36 | 09.12.2019

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Bringing Brand Back To B2B with Dan Rogers (CMO at ServiceNow)

Bringing Brand Back To B2B with Dan Rogers (CMO at ServiceNow)

30:46 | 09.12.2019

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The Top Marketing Channel Most People Ignore (And How This Can Be Your #1 New Source Of Leads)

The Top Marketing Channel Most People Ignore (And How This Can Be Your #1 New Source Of Leads)

13:09 | 09.12.2019

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Feedback Is Marketing's Secret Sauce with Leela Srinivasan (CMO at SurveyMonkey)

Feedback Is Marketing's Secret Sauce with Leela Srinivasan (CMO at SurveyMonkey)

24:50 | 09.12.2019

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You Are What You Measure with Joe Chernov (CMO at Robin)

You Are What You Measure with Joe Chernov (CMO at Robin)

20:46 | 09.12.2019

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Here’s The Secret To Coming Up With The Best Content Ideas Of Your Career

Here’s The Secret To Coming Up With The Best Content Ideas Of Your Career

16:14 | 09.12.2019

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Welcome To The Marketing Swipe File

Welcome To The Marketing Swipe File

06:38 | 09.12.2019

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The marketing podcast is back!

The marketing podcast is back!

03:09 | 09.12.2019

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