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Episode 35  |  10:51 min

A 5-Part Framework for the Perfect Presentation (From The Seeking Wisdom Vault)

Episode 35  |  10:51 min  |  11.26.2019

A 5-Part Framework for the Perfect Presentation (From The Seeking Wisdom Vault)

This is a podcast episode titled, A 5-Part Framework for the Perfect Presentation (From The Seeking Wisdom Vault). The summary for this episode is: DG didn't always like public speaking. But that all changed when he stumbled upon a five-part framework that made him think about presenting and storytelling in a whole new light. And it's not just for when you're giving a talk – the framework works for everything from blog posts to landing pages and even emails. Anytime you’re stuck, you can pull this thing out.
DG didn't always like public speaking. But that all changed when he stumbled upon a five-part framework that made him think about presenting and storytelling in a whole new light. And it's not just for when you're giving a talk – the framework works for everything from blog posts to landing pages and even emails. Anytime you’re stuck, you can pull this thing out.

DG: Hey, what's up everybody? It's DG. We're back. We're going to replay a hit this week on this episode of The Swipe File. This is such a simple and powerful lesson that has really helped me tell better stories. So, a couple of years ago, DC bought me this book called The Presentation Secrets of Steve Jobs. And if you look at the book, look it up on Amazon. It looks awful. It looks like a textbook that you would never read in school, but I started reading it. DC, I've always had this thing where any book DC has sent me or recommended I buy it. I read it. And he is my filter, which has been amazing. So, reading the Steve Jobs book, and it is killer. Carmine Gallo, he breaks down exactly how Steve Jobs and Apple told the most amazing stories. And this is important because if you've seen an Apple keynote, it's probably been something that has made you think and blown you away, right? The iPhone 2007, iPhone keynote, 2010, iPad, keynote go just Google, any Steve Jobs keynote. And that's the gold standard for public speaking. So, we've tried to unpack some of those lessons and here at Drift. And the thing that led us there was this book, The Presentation Secrets of Steve Jobs, The Storytelling Secret of Steve Jobs or whatever the hell it was. Anyway, on this episode, I'm going to give you, so you didn't have to read the book. You don't have to spend time reading 300 pages of the book, because I'm going to give you the framework that Steve Jobs used that we now use. I use this for every deck landing page, presentation, internal email, doesn't matter. Anytime I'm stuck, and I need a framework to tell a great story. This is what I use, so I hope you liked this episode. It's a classic, Storytelling Secrets from Steve Jobs. This is a framework he used. This is a framework that we stole from him, and I think you're going to like it. And, it will be helpful for your business. All right, here we go. Today, actually, before when we get into today's topic, thing I want to talk about today. I want to read you something that I saw online the other day. So, my guy, Andy Raskin, who is a great brand positioning messaging, storytelling guy, among many of Silicon Valley's greatest companies. He tweeted, I mean, this has the highest praise possible." Drift is isn't a vendor. It's a reality TV show." He tweeted that earlier this week and that comment blew up, got a bunch of comments. And, so I actually walked out. I was getting a drink, and I wanted to record my response back to Andy because I think that to me, I've talked about it so much on this podcast, but that is everything to me.` That's not like somebody wrote down at Drift, here's going to be our marketing strategy. It's just how we do marketing. And it's really based on this thing from Gary V, which I didn't know that it was Gary's thing, right? This always happens. We do something and then somebody else is like, oh, that's Gary V calls it, whatever. And, we just happened to be on the same page. And, so people think that we took it from him, which is not true at all. Gary called a document Don't Create, and I love that. And, I think that's why our podcast has been so successful. It's why we invested so much in video. And, that's what Andy meant to me, which is look, the best marketing today is real. It's authentic. It's human. You've heard me say that over and over and over today. And I think the reason why that's more important than ever is because as buyers, you and I were just so skeptical, right? I don't want to be sold to, right? I buy; I don't get sold to. I'm going to figure out everything I need to know before making a purchase. And, so that means the rules have changed for sales and marketing. You can't force me to do your thing cause I've already figured out everything I need to know in order to buy. The rules have definitely changed in marketing too, especially because there's so much noise out there. You can't make a pretty landing page or an ebook or a PDF or something like that, and expect to stand out. People today, they want to connect with people. Somebody tweeted at me and said," Are you going to meet Dave Kardashian?" And it's funny, that's a joke, right? But, there's actually a lot to learn. And, some people will definitely roll their eyes at this, but those are the people that I study. Right. I would rather study the Kardashians, Casey Neistat, Gary V, who else has blown up online like that? Right? I'd rather go study those people than other B2B marketers. Because those people know how to cut through the noise and build an audience where I think too often in B2B marketing, we just kind of stay along the straight path and just do what everybody else says because that's what the best practices say. So, my point in telling that story is I want to push you to try and be more real, be authentic, be human in your marketing. I promise you the results are going to be better. Now, I get this question a lot, which is," Hey Dave, how do I get my team to do selfie videos?" And, I think that you're missing the point, right? Being real and authentic in your marketing does not mean do LinkedIn videos. Right? That's what works for me. That's what I'm comfortable doing is making videos with me talking. But for you, maybe it's the way you write, right? Maybe it's the copy you use, how you write landing pages and emails. Maybe, it's events that you do. Maybe it's videos that you make that aren't selfies. You have somebody else on your team. So I think there's so many things. Authentic marketing does not mean video marketing and in selfie style, LinkedIn videos, but that's just one way that I like to do it. And that's what's kind of helped me cut through some of the noise here. So, that's my lesson. Shout out to Andy. Now, one thing I want to talk to you about today is this one little trick that I've learned about public speaking and presenting that has completely changed the way that I present. And, so I was never a good presenter or public speaker. I'm just trying to flip through this book right here and find it in my notes as I talk to you. I was never a good public speaker because I was always confident, but I always would just try to do too many things. And, I ended up just getting up there, trying to read my slides. And, what I learned is if you don't read your slides, if you actually know what you're talking about, public speaking can become so easy. And, so I want to share this really simple framework. And, now this is this framework that I use for everything from slide decks, to landing pages, to blog posts, to whatever. I use this every single time, even emails that I'm writing, anytime I'm stuck, or even when I'm not stuck as a good discipline to get me to write this down. So, this really simple framework I used before even touch the Google slides or keynote or whatever, I write down these five points. And, I've shared this with the marketing team at Drift and a bunch of other people here. And, this is what I use every time. So, it's really five different things. So, number one is tell a story. So, everything has to tell a story because you need that hook and you need to build a rapport with somebody right away and let them know why they should pay attention to you. So, everything always starts with a story for me. Number two is pose a problem. So, once I've told you a story, then I pitch you the problem, right? Here's what's broken. Here's what's needed to change. Number three, offer a solution to that problem, right? So then once I've told you the problem, then I have to show you that," Hey, but here's a way of doing it, right? Here's the secret. Here's the path." So offer up a solution. Number four is to show examples, right? It's not just enough to show somebody a solution. They want examples. They want social proof, right? They want to see how other people like them have done this thing that you're telling them about. And, then the fifth thing is the call to action. What do you want people to do after that? And, so I have taught this here at Drift. We did a public speaking class. I shared this with so many people. I just stick to those five things. And, I promise you, every landing page will be better. Every presentation that you make will be better, right? This is the only secret I've learned to making better presentations is build an outline that starts around these five things: tell a story, pose a problem, offer up the solution, show specific examples, and state the call to action. Those five things will get you everywhere. That's all you need to do to deliver an amazing presentation. And, I love this because I love when things get really simple, right? This simplifies it. And so what I do now is if I got to do a presentation, I'm speaking at a conference in August. And, so the way that I will write that presentation is I'll open up a Google doc or a pen and paper and write down those five things first and basically fill them in as Mad Libs. Right? Tell a story. What's my story going to be about? Pose my problem. What's the problem that I'm trying to pose here, right? And, go down that checklist that way. And, then the deck is easy. And, then it just becomes about how you want to design it and then getting a couple of practice runs through. So, that's my presentation secret. This is a little bit of a ramp, but this is why I love doing this podcast. It's just fun. Like I'm talking to you all. I am sitting here drinking an organic Sujay Elements Super Greens. It's apple, pineapple, banana, mango, Kiwi, kale, spinach, chia seed, flax seed, barley, grass, spirulina, and chlorella, whatever that is. So, if you're out there drinking a green juice, also, even if you're not, Hey, what's up everybody? It's DG, and I hope that I'll see you at Hypergrowth in San Francisco. It's November 18th. The venue is amazing. We were there last year, and it's going to be even better this year, but I want to hook you up as a loyal listener of this podcast. So, if you use my code, swipefile99, you'll get a huge discount on a ticket. It's something like three, 400%. I don't know, not a math guy, but you'll get a huge discount, and we'll see you there. I'm going to be there. I'm flying out to San Francisco. I think I'm going to MC that day. So, I'll be there. It's going to be an amazing day. Lots of learning. If you're in marketing, if you're listening to podcasts, you've got to go, okay? Hypergrowth, San Francisco, November 18th. Use my promo code, swipefile99, and you can go and get your ticket at hypergrowth. com. That's pretty cool. See ya. Hey, thanks for listening to another episode of The Swipe File. I'm having a lot of fun doing this podcast. And, because it's fun for me. I hope it's fun for you. And, it would mean the world. If you could leave a review. Reviews really help. And, so go leave review, go to Apple Podcast, leave a review. Let me know what you liked about the show, didn't like, want to hear more of, and also if you're not already subscribed, make sure you go subscribe on Apple Podcasts, Spotify. This show is everywhere that you get your podcasts, probably where you're listening right now. But if you want more content like this, if you want to go a layer deeper, join me on Drift Insider. It's drift. com/ insider. We're teaching courses. We're sharing videos, and we have exclusive content for people just like you and marketing that we do not share publicly. So, go and check it out drift. com/ insider

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